Tuesday, March 2, 2010

Nowness.com:LVMH’s digital marketing attempt part 2

Nowness.com leaves me much on edge, perhaps that is why I can’t seem to form a full opinion on the subject as of yet.

But what I do know is after reading Suzy Menkes New York Times special report on the new LVMH website,I am left intrigued and a little bit bitter.

Conceptually, what’s not to love?
Nowness is a well designed platform promising a digital “luxury experience” and so far features some serious creative heavy hitters.
But how long till the art is replaced by mega-brand dollar bills?

For now I will enjoy the videos on offer,
particularly the Rodarte x Todd Cole collaboration ( view it bellow)
and wait.
Patient and very skeptical.

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