Nowness.com leaves me much on edge, perhaps that is why I can’t seem to form a full opinion on the subject as of yet.
But what I do know is after reading Suzy Menkes New York Times special report on the new LVMH website,I am left intrigued and a little bit bitter.
Conceptually, what’s not to love?
Nowness is a well designed platform promising a digital “luxury experience” and so far features some serious creative heavy hitters.
But how long till the art is replaced by mega-brand dollar bills?
For now I will enjoy the videos on offer,
particularly the Rodarte x Todd Cole collaboration ( view it bellow)
Patient and very skeptical.